Why cloud is a game changer for software gaming companies

Today, video gaming engages around 2.8 billion people globally, and this number is expected to exceed 3 billion by 2023. With that many gamer imaginations to capture, software gaming companies have no time to waste when it comes to optimising their cloud environments.

As companies also worry about increasing churn rates and tough competition, the acquisition and the retention of users will fluctuate significantly. On top of that, there’s fewer studios overall and more pressure on developers to see financial results from their games.

It comes as no surprise that some of the world’s biggest gaming companies are turning to leading CSPs to manage their cloud environment so their team can stick to what they do best, putting gamers at the centre of the gaming experience.

After all, it’s the capability of cloud that allows you to truly innovate while making highly interactive experiences thanks to the fact:

It’s scalable

Cloud allows you to bring your games closer to your players and reduces latency for fast and responsive gaming. Built-in autoscale features of compute resources help your game at its best whether it’s peak time or not (Fortnite peaked at 8.3 million concurrent players and Epic Games runs almost entirely on cloud).

It’s secure

Global resiliency is key for software gaming companies but managing your compliance and security can get tricky when you have players around the world. In cloud, cyber security experts actively monitor and protect your player and game data. CSPs invest heavily in high availability, disaster recovery, and backup on a global network so you don’t have to worry about infrastructure.

It’s customisable

Open-source software allows you to build and deploy your game on any platform or device.  With a suite of cloud-native services at your fingertips, you can tap into nearly unlimited resources to tackle your most demanding high-performance computing (HPC) or AI challenges.

And the best part about cloud?

So cloud sounds great and there’s no doubt it is critical to your operations. But what if you didn’t have to manage it?  We all know how powerful cloud can be, especially in the hands of experts.

Software companies have a lot to manage. Massive data loads, geographic region collaboration, on and off-premises workflows, and real-time streaming capabilities. Sounds like enough to be getting on with, especially when you’re looking to give players access to worlds, characters and immersive stories they haven’t been able to experience before.

Working together with a cloud partner will make it easy for developers to, well, develop. Let them continue developing the best games possible and make cloud operations one less thing to worry about.

Whether you’re trying to improve latency times, fix that bug you can’t get rid of or develop a new world to transport your users to, we’ve got you covered. It’s time to empower your users to play the games they want, whenever they want, wherever they want, on any device.

If you’re looking for insights into how to optimise and improve your cloud environment, watch this video.

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