Research has shown that four out of five brands record and store more information about their customers than they know how to productively use. In large companies, especially, it’s crucial to have the right tools for transforming information into an effective strategy.
You’ve got all this data, now it’s time to get some insights. So, you’ve decided to review a new CRM platform, but how do you choose one?
There are various factors that play a role in determining what CRM platform your organisation should implement. You might be canvassing for recommendations or searching for days who to choose and with every search brings with it hundreds of articles exclaiming “Pick me! Pick me!” Sound familiar?
In the midst of your research, you will have come across two contenders more so than others. According to analysis by Gartner and Forrester, the two leading CRM platforms are Salesforce and Microsoft Dynamics 365, for this reason we will be focusing on these two CRM platforms in this blog. We hope to help you learn more about the reasons why you should select them versus a list of features.
Implementing the right CRM platform has the power to bring your team insights they’ve never had before. Let’s take a look at why Dynamics 365 could be the right fit for your organisation.
Microsoft Dynamics 365 and Salesforce are closely matched when looking at availability of elements like: accounts and contacts, lead management, sales forecasting, sales performance management, marketing automation, social CRM, reporting & analytics, case management, territory management, customer self-service, app marketplace and custom workflows.
However, the benefits don’t stop there. We’ve listed our top 3 reasons why choosing Dynamics 365 is right for your organisation.
1. Familiarity and ease of adoption
How familiar is your company with the technology you are about to implement? For instance, many businesses already use Microsoft Office which contains well known applications like Outlook, Word, Excel, PowerPoint and OneNote. With Microsoft Dynamics 365, the familiarity is still there when using its business software system.
How well will your new CRM system integrate with the technology you need day to day? To deliver true business value, you need to look at the organization as a whole and to establish how any application investments can work together for maximum result.
With Microsoft Dynamics 365 employees can do business deals right from Outlook and Teams and utilize Skype for Business to make sales calls, as well as host online meetings. All of this in business applications that can be used on a single instance. With Salesforce, there are more limited actions that can be taken. You can still utilize Outlook however, there is no data synchronization. In addition, you will need a lot of 3rd party applications that come at additional costs.
3. Business Intelligence
AI and machine learning – big words in the technology world and in order to keep up with where the industry is headed, you have to understand what technology platforms can help you achieve this new and innovative way of doing business.
The hype is real. AI isn’t just a trend or buzzword looming over your business, but a real driver in improving day-to-day sales tasks and the customer journey overall. Research from Microsoft has shown that “organisations who are already on the AI journey are outperforming other organizations by 5 percent on factors like productivity, performance and business outcomes”.
Microsoft’s business intelligence category outshines Sales Force with a Forrester Wave score of 5 over Salesforce who sits at a 3.4. When it comes to delivering strong business needs, Microsoft Dynamics 365 leads the way with strong analytic capabilities like machine learning, AI offerings and Power BI. Discover more about how Dynamics 365 outperforms Salesforce here. Having the ability to truly understand your organisation’s data analytics, manage reporting with ease and have a successful analytics program all leads to smarter business decisions and increased operational efficiency.
If you’re interested in learning more and reading some real-life customer stories, click here.