Sophie Rea, our Director of Integrated Marketing, explores how AI is being used in Marketing, the benefits and key use cases, as well as concerns and how marketers can best take advantage of AI.
Imagine a world where AI not only streamlines your daily tasks but also enhances your creativity. As we stand on the brink of 2025, AI is set to revolutionise the Marketing sector, transforming how we create, engage, and strategise. Amidst fears of AI replacing human creativity, we face the task of balancing the benefits with potential risks.
Ultimately, the true power of AI lies in its ability to augment our capabilities. From improving copy and content to enhancing customer engagement, the possibilities are endless. We need to consider accuracy limitations, privacy and security and remaining authentic to keep AI merry and bright. But by taking the reigns and embracing AI’s capabilities while staying vigilant about its risks, marketers can lead the charge in strategic innovation.
To learn more about AI in marketing, read Sophie’s feature in Computer Weekly here Unwrapping the benefits of AI for marketing | Computer Weekly.
