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Cloud 5 min read

Scaling Businesses with Integrated Systems: Dynamics 365 Sales and Business Central

We recently hosted a webinar with our partners Creative Computing where we delved into the exciting features and benefits of integrating Dynamics Business Central with Dynamics CRM, and showcased how valuable insights from both platforms enhance workflow efficiency and productivity.

If your business is seeking to simplify complex sales operations while connecting different departments of the business, keep reading and watch the webinar as this integration is for you.

Watch the webinar recording to find out how Dynamics 365 Sales and Business Central provides;

  • Integration Possibilities
  • Improved Operational Efficiency
  • Real-time Data Accessibility
  • Increased Automation Through Connected Processes

What is Dynamics 365 Sales?

Dynamics 365 Sales is a way of managing your end to end and sales process; from the fruition of an initial lead inquiry into your organisation, working that the whole way through a process, managing that end to end.

This app gathers all your potential leads in one spot, streamlines data collection, and takes care of the repetitive stuff so you can dive into what really matters – connecting with people and growing opportunities.

By tracking your leads through the journey, Dynamics for Sales 365 will help you leverage advanced analytics to show you what that that sales pipeline might look like.

Dynamics 365 can automatically score, qualify, and pass on leads like a pro, giving you real-time insights at every turn to guide your sales towards the end goal.

What is Dynamics Business Central?

Microsoft Dynamics 365 Business Central is a comprehensive business management software solution that integrates Office 365, Power Platform’s business intelligence, and Azure’s cloud services. This powerful application helps businesses work smarter by providing process and data fluidity.

With Microsoft Dynamics 365, clients can optimise processes, make informed decisions, and drive growth through a unified solution.

If you want to move your operations to the cloud, Dynamics 365 Business Central is a great fit for your business strategy. The product covers all your primary operational needs, from financials and human resources to warehouse and supply chain, and also adds the 24/7 access, real-time information flow, and reduced hardware costs that come from a cloud-based solution.

What are the benefits of integrating the two products?

By combining Microsoft’s leading Dynamics 365 with the Business Central marketing and finance function, we’re able to bring capabilities to our customers that can enable them to be far more productive than they might be using just one of the applications stand alone.

Efficiency is improved because the two products work to streamline the process between sales and operations, and you can also generate comprehensive reports that provide insight into sales performance, financial metrics and inventory levels.

Integrating this system reduces that manual data entry, which of course minimises errors and eliminates the need for duplicate data storage, which over time can result in cost savings.

Integration benefits your business will see:

Maximised Customer Service

Your customer experience is going to be improved because teams can have a holistic view of customer interactions, orders and financials, which obviously then enables better customer service. This integration enables the business to offer an exceptional level of customer satisfaction.

Data Synchronisation

You can establish data synchronisation across both systems with a bi-directional approach. This approach allows you to make the entire system unified, where changes or modifications made in one solution will easily be updated in another one, and in real-time.

You can access any of the solutions to make changes to the entire system. Also, you can set up data mapping between different fields in both systems to ensure precise data synchronisation.

Improved Inventory Management

Inventory management has become essential in becoming successful in a highly competitive market. And with these solutions, you will find various tools and features to streamline inventory management.

Advanced Sales Capabilities

With the integration of Business Central and Dynamics Sales, you can unlock those capabilities that are unavailable in Business Central.

How can we help with this integration?

As Microsoft UK Services Partner 2024, ANS is specialised in delivering across the Microsoft Dynamics ecosystem, and by partnering with Business Central experts Creative Computing, together we can offer integrations to enhance the existing performance of the system.

We formed our partnership because we wanted to extend the capabilities of what the products that we respectively work with without diluting our deep expertise in each product area. And so, by coming together as two best of breed partners doing what we do, we’re able to offer the highest capability and the most experience and the deepest knowledge around the products to our customers.

Our industry experts will analyse your business to determine your exact needs. After evaluation, we will suggest the best integration options that you can opt for to make your business grow continuously.

Unleash the Power of Dynamics 365 and Business Central with ANS and Creative Computing. If you’re interested in having a more in depth conversation around your requirements specifically, then please get in touch and we can arrange a call with one of our Biz Apps team.