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How AI can help you attract, engage and retain the best talent in 2025

Toria Walters, our Chief People Officer explores how AI is reshaping HR – boosting productivity, addressing concerns, and preparing organisations for the future. 

As we move into 2025, the landscape of Human Resources (HR) is heading for a significant transformation. AI is set to revolutionise workforce collaboration, efficiency, and talent management. For HR leaders, harnessing the power of AI will be essential in an increasingly competitive market. 

From enhancing HR performance through automation and analytics to supporting with recruitment and retention, AI will be a transformative tool. But HR leaders must also upskill the team and alleviate concerns around AI for it to drive effective change. 

As we approach 2025 and beyond, the integration of AI in HR will continue to evolve. Future trends may include more sophisticated AI-driven talent management systems, enhanced predictive analytics for workforce planning, and even more personalised employee experiences powered by AI. HR leaders who embrace AI responsibly and proactively will be well-positioned to drive their organisations forward, creating workplaces that are both productive and fulfilling for their team. 

To find out more, read Toria’s article in Computer Weekly here How AI can help you attract, engage and retain the best talent in 2025 | Computer Weekly.