Josie Rickerd, our Director of Enterprise Accounts, explores the key benefits of Copilot, the potential risks, barriers to adoption, and strategies for ensuring successful implementation.
In an era where customer expectations are higher than ever, embracing AI will be crucial for staying competitive and meeting the ever-evolving expectations of customers. Businesses of all sizes must prepare and invest in AI to remain fierce competitors in a continuously evolving landscape.
From freeing up sales managers to focus more on building relationships and engaging directly with clients, to enabling a more tailored and personalised experience, AI in client relationships is the Christmas gift that keeps on giving. But businesses must also address customer concerns around privacy, security, and the reliability of AI. Getting customer buy-in is essential for implementation.
As we move forward, embracing AI will be crucial for staying competitive and meeting the ever-evolving expectations of customers. Businesses of all sizes must prepare and invest in AI to remain fierce competitors in a continuously evolving landscape.
Much like Santa’s preparation for the festive season, thoughtful and strategic adoption of AI can bring about significant positive changes. So, whether you’re looking to join the nice list or simply want to improve your client relationships, now is the time to embrace AI and let tools like Copilot guide your sleigh to success.
To find out more, read Josie’s article in Computer Weekly here Using AI to build stronger client relationships in 2025 | Computer Weekly.