The annual Comms Vision 2024 celebrated its 18th year with another successful event. Held at the beautiful Gleneagles in Scotland, the event brought together top-level executives, including CEOs, CTOs, and other experts in the channel, all eager to learn, network, and grow!
The atmosphere was buzzing with anticipation and collaboration, as attendees engaged in keynotes, debates, and interviews with industry thought leaders over the two-day event.
This year’s event centred around two pivotal themes: understanding the technological forces reshaping the channel’s future and building a fit-for-purpose sales and marketing model. Below are our key highlights:
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Digital Transformation in the Channel
The ongoing digital transformation within the channel is reshaping strategies and marketing models. Many within the channel are seeking to make the transition from fixed line connectivity and telephony to cloud-based services and are looking for a partner that can help them on that transition pathway. Partners need to explore cloud solutions which offer scalability, flexibility, and advanced features. Cloud solutions can streamline communication processes and support digital transformation initiatives.
Companies are migrating swiftly to the cloud for overwhelming reasons, including cost, scalability, and ease of maintenance. Now is the time to be offering your customers more. Our channel offerings make reselling cloud, security, and digital services easy. With simple commercial models, flexibility, ownership, and control; ANS have solutions for all business needs, whether it’s a customer looking to start their cloud journey with our own ANS eCloud offering or a customer looking to transition into Azure/AWS or deploy Dynamics CRM.
At ANS, we offer our cloud, security, and digital services to enable all our partners to build their perfect proposition and generate additional revenue. Find out more about the ANS Partner Programme here.
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Capitalising on the Microsoft Opportunity
One of the significant opportunities is leveraging Microsoft technologies. This includes understanding the latest updates and features, integrating Microsoft solutions into existing business/marketing models, and using these technologies to drive innovation and efficiency.
As a proud Gold sponsor at the event, our Head of Indirect, Ryan Martin, and Director of Biz Apps, Selom Bulla, put on two boardroom sessions “Cut the cord: Cashing in on Cloud, Digital & AI”, showcasing our award-winning Microsoft Partnership and revealed how AI, Dynamics and Microsoft’s Copilot are transforming business operations, and how partners can easily offer these services to their customers and build a thriving MSP business.
With a jam-packed room for each session, attendees explored how these changes are currently affecting the end-user technology agenda and driving channel business models. Understanding these dynamics is crucial for Partners to remain competitive and relevant in a fast-evolving market.
Our sessions also highlighted strategies for maximising the potential offered by Microsoft’s extensive suite of tools and services. Capitalising on the Microsoft opportunity is seen as a critical step for Managed Service Provider’s aiming to lead in the digital transformation journey, get in touch with our experts to find out more.
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Hearing from Industry Experts
The event was packed with sessions, panels, and debates featuring insights from leading industry experts. These discussions provided valuable perspectives on the current state and future trends of the channel. Speakers shared unique insights on growth, technology innovation and culture designed to help Partners and MSPs cut through the clutter and build their own growth strategy.
This level of knowledge and experience was instrumental in shaping attendees’ understanding of the challenges and opportunities ahead.
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Building Our Partner Community
Strengthening the partner community was a major focus of Comms Vision 2024. The event emphasised the importance of networking, such as one-on-one meetings and boardroom sessions, in building strong, collaborative relationships. These interactions fostered a sense of community and mutual support among partners, enabling them to share insights, experiences, and best practices.
Building a robust partner community is essential for driving collective success and growth in the channel and is also our number one priority at ANS; building strong partnerships and a community that we’re proud of.
Our aim is to help partners identify margin rich opportunities within their customer base, and provide them with the right tools, services, and solutions for their customers.
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The event provided insights into how MSPs can adapt their go-to-market strategies to meet these evolving demands. Staying ahead of the go-to-market curve requires MSPs to prioritise areas that will enable them to make informed, long-term commercial choices.
At ANS, we are committed to delivering digital transformation to all and supercharging our channel partners to achieve this. Interested in reselling cloud to your customers? To find out more about our ANS Partner Programme or to become a partner, now is the time to get involved and be part of this exciting journey.
